Like olive oil, much of the dates sold from Tunisia into the United States are shipped in bulk and repacked
into consumer packages, or used as an ingredient.There are a number of Tunisian brands that do make their way into the diaspora and ethnic market under a Tunisian name, but much of this is under private labels. Given the potential for increased dates sales in the U.S. market, exporters will need to identify strategic niche opportunities to enter the market, such as either bulk or smaller ethnic markets.
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