Dates Market Segment

Dates are another traditional export from Tunisia to the United States, where much of the product enters in bulk to be repacked closer to the market. Dates lead Tunisian trade with 2016 exports of $239 million. In this segment, the United States accounts for 7.47 percent of Tunisia’s exports, with Morocco, France, and Germany representing larger markets for Tunisian dates.
The deglet nour or “finger of light,” which is the main variety grown for export, accounts for more than 75 percent of Tunisia’s production and is the main supplier for European markets. It is known for its translucent blonde color and its good storage capacity in a cold room, which allows it to be sold all year round. The dates are sold in the form of trendy natural dates, or in bulk, after having been dried, glucosées, and conditioned.

Cultivation of date palms is only possible in the oasis areas in
the south of Tunisia, mainly concentrated in the oases
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While Tunisian horticultural production is mainly intended for self-consumption, only citrus fruits, tomatoes, and dates are mainly exported. In terms of national importance, dates ranked second in value in agricultural exports in 2018, after olive oil and ahead of fishery products, and first place in the fruit and vegetable category.

About 60,000 farmers are involved in date cultivation, which contributes 5 percent to national agricultural production and 16 percent to the receipts of the country's agricultural and agrifood products.
The sector is made up of approximately 60 independent exporters.

The UN ranked Tunisia as the number four country with opportunities to increase exports of dates to the United
States, behind Israel, Pakistan, and Saudi Arabia.

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